The Effects Of Media On Body Weight And Disordered Eating

PERSUASIVE SPEECH OUTLINE TEMPLATE Your Name: Lauire Pelosi COMS 101 Section –D06 -LUO Date Due: August 14, 2005 ` Organization: Problem Solution Audience analysis: My audience consists of college students both male and female, some are parents as well as students and the audience includes a Professor. All have different demographic backgrounds and cultures vary. Topic: The culture in America sends a very powerful message to women. 1â€Å"A woman s sense of self-esteem is dependent upon her perceived attractiveness to the opposite sex, and body weight plays an increasing importance in whether she is considered physically attractive,† Media has a significant impact on body weight and disordered eating. This one time isolated syndrome of â€Å"eating disorders† is now emerging as a place of importance in our society. Rhetorical Purpose: 2 â€Å"One reason it is so important to understand how the rhetoric of popular media coverage of anorexia articles maintains women s marginalization is that The American Anorexia and Bulimia Association [AABA] (2001) estimates that five million U.S. women suffer from some form of eating disorder, 15 percent of Americans have eating disordered attitudes, and 1,000 people will die each year from eating disorders. Redemptive Purpose: â€Å"God comforts us in all our troubles so that we can comfort others. When we are weighed down with troubles, it is for your comfort and salvation! For when we ourselvesShow MoreRelatedDisordered Eating and the Media Essay1344 Words   |  6 PagesThe media constantly sends out an influx of images and messages promoting an almost unattainable unrealistic image of beauty, that has consistently been linked to disordered eating and body dissatisfaction, predominantly among girls but can also be seen in boys. Throughout the years the ideal body shape has progressed from voluptuous and curvaceous an image Marilyn Monroe emulated to a slimmer and leaner frame in congruence with high fashion models such as Kate Moss (Katzmarzk Davis, 2001). AnorexiaRead MoreSociocultural Factors that Lead to Eating Disorders in Young Women1604 Words   |  7 PagesSociocultural Factors that Lead to Eating Disorders in Young Women According to the DSM-5, anorexia nervosa is characterized by â€Å"distorted body image and excessive dieting that leads to severe weight loss with a pathological fear of becoming fat† while bulimia nervosa is characterized by â€Å"frequent episodes of binge eating followed by inappropriate behaviors such as self-induced vomiting to avoid weight gain† (DSM-5, American Psychiatric Association, 2013). These two disorders most often affectRead MoreInfluence of American Mass Media Ideals on Body Image and Eating Disorders in the U.S1243 Words   |  5 PagesMass media have an enormous impact on society and how people act, especially in developed countries. How do mass media influence views of body image and the development of eating disorders? People living in countries influenced by Western culture show concern for their appearance or dietary habits daily. This paper will analyze the effect of mass media on the issues of body image and eating disorders in the United States. According to the Diagnostic and Statistical Manual of Mental Disorders-IV-TRRead MoreEffects Of Anorexia On Eating Disorders937 Words   |  4 Pages Binge eating is characterized by uncontrollable overeating in which people devour huge amounts of food while feeling ungovernable and incapable to stop. (HelpGuide 1) People with binge eating disorder don t have episodes of recovery like bulimia, As a result, those who suffer under the wrath of this eating disorder put on weight very quickly and are always trying to make themselves feel better about their weight. Binge eating is a coping mechanism, whereas bulimia is a compulsion where one divulgesRead MoreWomen s Lack Of Eating Disorders1488 Words   |  6 PagesThere are many eating disorders like anorexia nervosa, bulimia nervosa, binge-eating disorder, and feeding and eating conditions not elsewhere classified are clinical mental disorders. It is clear that 95% of disordered eating cases occur among women and that 90% of cases o ccur in people under the age of 25.7 In the case of young female athletes in general, it seems that they have a similar risk of developing disordered eating as non-athletes (de Oliveira Coelho, et al, 2014). The prevalence ofRead MoreEating Disorders Are On The Rise1251 Words   |  6 PagesIt seems that in today’s world, eating disorders are on the rise. While this may be true, the numbers may appear to increase only because more cases are being released into the open. Millions of Americans upon all ages, every year are diagnosed with an eating disorder. â€Å"Studies have shown that 0.5 to 37% of women suffer from anorexia nervosa in their lifetime† (mentalhealthamerica.net). â€Å"Research shows that eating disorders are likely the result of a combination of genetic and environmental factors†Read MoreEssay on The Media Influence on Body Image925 Words   |  4 Pagesrelationship between media and body image ( Holmstrom, 2004). Here I review the theory that has been used by researcher in the area. Bandura’s Social cognitive theory (1994) assumed that â€Å"people learn and model the behaviors of attractive others†. The supporters of this theory suggest that young women find slim models in the media attractive and try to imitate them through dieting which leads them to eating disorders. Body image refers to a person’s unique perception of his/her body. It is how we perceiveRead MoreEssay Eating Disorders in Adolescents1302 Words   |  6 PagesEating Disorders in Adolescents The eating disorders anorexia nervosa and bulimia nervosa are complex psychosomatic illnesses. Underlying biological diatheses related to the regulation of mood, hunger, satiety, weight control, and metabolism, combined with psychological and sociocultural vulnerabilities, place an individual at risk for developing an eating disorder (Kaplan and Garfinkel, 1993). The American Anorexia Nervosa Association defines anorexia as a ‘serious illness ofRead MoreBeauty Is Good Essay522 Words   |  3 Pageswith eating disorders, low confidence and depression. â€Å"Miss Representation† is a documentary that is directed and produced by Jennifer Siebel. She discusses how advertising through networks such as Disney, CBS, Time Warner and NewsCorp are big influences on making women want to be something they are not. (Siebel Jennifer) The document exposes the pressure that many girls feel to be beautiful and how these pressures let to negative impact on them and in many cases have even lead to eating disordersRead MoreThe Emotional Discomfort Women Experience Is Explained By Higgins s Self Discrepancy Theory1671 Words   |  7 PagesWomen face a number of body image and weight concerns due to prevailing sociocultural standards of thinness (Snyder, 1997). Preferred body ideals have been publicized through different forms of media outlets (Owen Spencer, 2013). Because of this, women begin to feel a sense of emotional discomfort (Higgins, 1987). The emotional discomfort women experience is explained by Higgins’ self-discrepancy th eory. This theory centers on the idea of three aspects of the self: the actual self, the ideal self

music censorship Essay - 2636 Words

MUSIC CENSORSHIP, 1950 till now 1952 The Weavers are blacklisted due to the leftist political beliefs and associations of several members. In 1953 six counties in South Carolina pass legislation outlawing jukebox operation anytime when within hearing distance of a church. During 1954 Stephen Foster songs are edited for radio to remove words such as quot;massaquot; and quot;darky.quot; For radio airplay the perceived drug reference quot;I get no kick from cocaine,quot; is changed to quot;I get perfume from Spain.quot; in Cole Porters classic quot;I Get a Kick out of you.quot; In 1955 Former radio deejay Pat Boone begins a career by releasing quot;sanitizedquot; versions of black Ramp;B hits. Boones versions of these songs†¦show more content†¦... 1965 ... Cleveland Mayor Ralph Locher bans all rock concerts in the city following a Rolling Stones performance. The Barry McGuire song quot;Eve of Destructionquot; is pulled from retail stores and radio stations across the country after some groups complain that it is nihilistic and could promote suicidal feelings amongst teens. ... 1966 ... A statement by John Lennon in March, comparing the popularity of the Beatles to that of Jesus Christ, results in wide-spread Beatles record burnings and protests. Lennons comments regarding what he perceives as a decrease in Christianitys popularity with teens are taken out of context. He says, quot;Were more popular than Jesus now.quot; ... In June, Capitol Records recalls all copies of the Beatles Yesterday And Today album following complaints over the albums gory cover art. The quot;butcherquot; cover depicts the four Beatles wearing white smocks and covered with decapitated baby dolls and raw meat. Police attempt to shut down a James Brown concert, alleging the singers dancing is obscene. ... 1967 The Rolling Stones agree to alter the lyrics to quot;Lets Spend The Night Togetherquot; for an appearance on the Ed Sullivan Show in January. Producers request that singer Mick Jagger alter the title phrase to quot;Lets spend some time together.quot; ... Producers of the Ed Sullivan Show request that JimShow MoreRelatedCensorship And Censorship Of Music1544 Words   |  7 PagesThroughout the years, music has evolved and transformed in many ways. However, there are restrictions in today’s music, otherwise known as, censorships. A crisis has emerged concerning the issue of censorship. This argument consists of two possible stances: one, supporting the continuation of censorship, and two, eliminating the status quo of censorships in the music industry. There have been countless debates and arguments regarding the issues of censorship ever since the U.S. Congress passed theRead MoreEssay on Music Censorship1049 Words   |  5 PagesMusic Censorship   Ã‚  Ã‚  Ã‚  Ã‚  Today, in the 1990s, citizens in our society are being bombarded with obscene material from every direction. From the hate lyrics of Guns N Roses to the satanic lyrics of Montley Crue and Marilyn Manson to the sexually explicit graphical content of todays movies, the issue is how much society is going to permit and where we, as a society, should we draw the line. The freedom of speech has always been considered a right, but that doesnt mean that you can shout, FireRead MoreCensorship in Music Essays1076 Words   |  5 PagesCensorship in Music Censorship in music has been a major problem plaguing America since the early nineteen forties. It came to a head during the nineteen sixties with the Vietnam War and the hippie movement. During the nineteen seventies and eighties heavy metal and hard rock were getting the brunt of the censorship heat. Now in the nineteen nineties the major focus of censorship is rap; primarily gangster rap. Some of the main factors of music in general that cause legal ramifications are sexualRead MoreThe Problem Of Music Censorship1280 Words   |  6 PagesAttention Getter: Imagine yourselves listening to music at a party, you’re jumping around yelling, screaming, and majority of the time singing or rapping along to whatever song is playing. Now imagine every other word, or whole verses in the song getting bleeped out frequently because of the message it presents even though you have the right to listen to whatever you so desire. This is the problem of music censorship we all face today. B. Relevance: BeingRead MoreMusic Censorship Essay625 Words   |  3 PagesMusic Censorship Since the being of time people have been making and listening to music. Music has been considered the best way to express ourselves. The Bible even talks about how music was used to praise God. Music has been used for all type of things ranging from to getting a girl to notice guy, trying to get over a broken heart, or maybe losing a love one. Now society says that music has become too violent and sexually oriented. Many people have different point of view on this topic someRead More Music Censorship Essay640 Words   |  3 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Why is it that when a person that listens to music that may promote violence and contains â€Å"objectionable† lyrics does a bad thing, families are quick to point out that it was external materials such as the music that influenced the person to do it? nbsp;nbsp;nbsp;nbsp;nbsp;This is the controversy over music censorship. Music censorship is the attempt or action taken by any agency to limit or hold back anything in music that a community may find offensive to its beliefs or valuesRead MoreEssay on Censorship of Music1406 Words   |  6 PagesCensorship of Music In todays society, all types of music artists are expressing their views, opinions and feelings in their songs about what they see and what they know. This is on of the great things about this country, the freedom to express yourself. It is not fair, nor is it constitutional that music should be censored in anyway. It is not only rap music trying to be censored it is in all types of music. They are taking away their rights and it isnt fair. As reported in the New York TimesRead More Music Censorship Essay3364 Words   |  14 Pagesfuss about? Censorship, Government officials, and raving mad protesters alike have been trying to stop the expressive creativity in everything from rap music to Mark Twain. Censorship in music is a topic that has brought about much controversy in the past two decades. There have been many different arguments on the topic, however the question still remains as if it should be censored or it should not be censored. In Paul Blanshard’s book The Right To Read: The Battle Against Censorship, he speaksRead MoreMusic Censorship Essay2897 Words   |  12 PagesCensorship in Music When listening to the radio, most people come across a song that has been changed from its original version, whether certain words are beeped out, or a string of lyrics are replaced altogether. This is censorship, and it is very common on the radio. It is also very controversial. People don’t agree what should be censored or if anything should be censored at all. However, we believe that censorship is a good thing. Censorship allows offensive music to be altered so that it isRead More Music Censorship Essay2636 Words   |  11 Pageslyrics. nbsp;nbsp;nbsp;nbsp;nbsp;Since the dawn of musical expression, there have been people trying to stop or hinder the constitutional right to listen and enjoy music of all forms. There were ordinary, everyday people during the infancy of Rock N’ Roll in the 1960’s who made it their mission in life to stop so-called â€Å"obscene† music like the Beatles song â€Å"Lucy In the Sky With Diamonds,† from polluting our airwaves and minds. These groups succeeded in banning some songs from the radio, but most

One of the Greatest American Sacrifices for WWII Free Essays

The year is 1941 and the United States has managed to remain out of the 2nd World War. But on the morning of December 7th, history was changed for the American people. At 7:55am, Japanese militants dropped the first bombs on Pearl Harbor. We will write a custom essay sample on One of the Greatest American Sacrifices for WWII or any similar topic only for you Order Now This is â€Å"a date which will live in infamy. † Whether we liked it or not, America was now involved in World War II. Americans all across the country had to make many sacrifices to help out with the war efforts. There were restrictions placed on consumer goods such as automobiles, electronics, and nylons. Also, there were limitations placed on housing construction. But the greatest sacrifice of all was made by the Japanese Americans. In Mine Okubo’s book Citizen 13660, she describes as well as illustrates her experience as she, and approximately 110,000 other people, were evacuated from the west coast and sent to internment camps all across the country. The number 13660 in the book title comes from Okubo’s family number that was given to her when she registered for her brother and herself. It was to be used to identify their belongings and them as a family unit. On page 26, as she waits to load the bus to be taken to the camp, Okubo says, â€Å"At that moment I recalled some of the stories told on shipboard by European refugees bound for America. † In this quote, she is referring to the Jews who are escaping Germany. The stories that were being told are of the concentration camps that the Jews had been sent to. Okubo, along with all the other Japanese Americans, had no idea what was in store for them. Many feared that it would be something very similar to that of the concentration camps in Germany. When they arrived they soon learned that conditions were not as harsh as those the Jews were enduring. But still their experience differed immensely from the rest of the world. They lived in the internment camps and endured the lack of privacy and long lines to get food and to use the bathrooms. In the barracks, they had no choice but to sleep on mattresses filled with hay. â€Å"What hurt most I think was seeing those hay mattresses. We were used to a regular home atmosphere, and seeing those hay mattresses—so makeshift, with hay sticking out—a barren room with nothing but those hay mattresses. It was depressing, such a primitive feeling. † If the men wanted to join the service to show their loyalty to the ountry, they had to serve on the frontlines along with all the other Japanese Americans who chose to serve. The frontlines were extremely harsh conditions and the chance of survival was very low. â€Å"More than 50,000—the children of immigrants from China, Japan, Korea, and the Philippines—fought in the army, mostly in all-Asian units. † Some felt that these things were their way of helping with the war efforts and showing their loyalty to the country, and others felt that their civil rights had been stripped from them. Most of Mine Okubo’s wartime experience was spent in the internment camps. Through her illustrations and the text she shows us the reality of these harsh wartime conditions and how the Japanese Americans managed to make the most of the situation they were placed in. They managed to come together to create their own little community with schools, and visual arts, and even their own newspaper. Okubo’s illustrations allow us to see her emotions as we read her writings. Many of her emotions in the illustrations seem to lack any sort of anger and shed somewhat of a humorous light onto the text itself. I feel like her narrations would take on a more serious tone if her drawings were not present in the book. If I was placed in this same position as Okubo, I am not entirely sure how I would react. A part of me would love to take on the same perspective that Mine Okubo has taken, but as I read her book it is also hard for me to believe that anyone could remain so calm during such an intense time in their life. I would have such a hard time just packing up and leaving at any given moment and not knowing where I was going or what was going to happen to me. Okubo dealt with these undertakings very well and I am not sure I would be able to do the same if put in the same position. This portion in history tells us a lot about the â€Å"limits† of freedom in American history. Although the Japanese-Americans were citizens of the United States and residences within the country, they did not have equivalent rights during this time in history. â€Å"The Constitution makes him a citizen of the United States by nativity and a citizen of California by residence. No claim is made that he is not loyal to this country. † Many Japanese-Americans were being treated as if they had been disloyal to the US and even alienated because of how they looked. Also, the freedom to own land was taken from them as well. â€Å"The Federal Reserve Banks took charge of property owned by evacuees, while the Farm Security Administration took over the agricultural property. † Owning property is one of the greatest freedoms and American can uphold and as history has shown it can easily be taken away in an instant. Japanese-Americans were forced to sell everything because they were very limited in what they could take with them to the internment camps. As we can clearly see, Japanese-Americans had such limited freedom during World War II. Mine Okubo along with Yuri Tateishi gave us an inside look of what it was like for them during this crucial time in their lives and it allows us to see the rights and freedoms that were taken from these American citizens. I was able to more clearly see the actualization of their experiences through Mine Okubo’s illustrations because it allowed me to gain a greater respect for their emotions. Okubo and Tateishi, along with countless others, made some of the greatest sacrifices for the well being of our country during the war and for that they do not get nearly enough credit. How to cite One of the Greatest American Sacrifices for WWII, Essay examples

Art Today Essay Example For Students

Art Today Essay Comparing television today to television ten years ago, the changes become very clear when we start evaluating the evolution of programming shown on television. Looking at specific examples such as Married with Children or Simpsons, it is clear that no such television programming was available ten years ago. Ten years ago, we were more formal as people, we were less accepting and comfortable on certain issues, hence our television reflected our formality. However, times have changed, and so have people. This change is very evident when you watch television shows such as Will and Grace. Comparing the leading characters of Will and Grace to I Love Lucy, you can see how tremendous of a change television programming and filtering has taken place. We can compare Will to Ethel and Grace to Lucy. Here are two sets of best friends who have become great television personalities, and whose shows were and are embraced by millions of people. However, their relationship and the content of their relationship is so remendously different. The audience would not have accepted a Lesbian Ethel. We can also see a tremendous change in how news is presented to us. Before, news programming was very serious. But now, with morning news, we get to see how the correspondents spent their weekends, what their favorite jokes are, and so on. We also get to see their clothes and some skin, which ten years ago, was a very rare sight. In addition, ten years ago, there were no television reality hows, except for the Real World on MTV. But today, we get to see Real World and countless other realities shows. The audience today is interested in the lives of others, whereas in the past, they might not have been so accepting of how others lived their lives. Lucy? s pregnancy made headlines, but today, we see live deliveries on television and we think nothing of it. Television personalities have a great impact on us and sometimes, we watch television because of the personalities in it.

History Slavery Original LanguageEnglish The Issue Of Slavery Has Bee

History Slavery original language:English The issue of slavery has been touched upon often in the course of history. The institution of slavery was addressed by French intellectuals during the Enlightenment. Later, during the French Revolution, the National Assembly issued the Declaration of the Rights of Man, which declared the equality of all men. Issues were raised concerning the application of this statement to the French colonies in the West Indies, which used slaves to work the land. As they had different interests in mind, the philosophes, slave owners, and political leaders took opposing views on the interpretation of universal equality. Many of the philosophes, the leaders of the Enlightenment, were against slavery. They held that all people had a natural dignity that should be recognized. Voltaire, an 18th century philosophe, pointed out that hundreds of thousands of slaves were sacrificing their lives just so the Europeans could quell their new taste for sugar, tea and cocoa. A similar view was taken by Rousseau, who stated that he could not bear to watch his fellow human beings be changed to beasts for the service of others. Religion entered into the equation when Diderot, author of the Encyclopedia, brought up the fact that the Christian religion was fundamentally opposed to Black slavery but employed it anyway in order to work the plantations that financed their countries. All in all, those influenced by the ideals of the Enlightenment, equality, liberty, the right to dignity, tended to oppose the idea of slavery. Differing from the philosophes, the political leaders and property owners tended to see slavery as an element that supported the economy. These people believed that if slavery and the slave trade were to be abolished, the French would lose their colonies, commerce would collapse and as a result the merchant marine, agriculture and the arts would decline. Their worries were somewhat merited; by 1792 French ships were deliverin g up to 38,000 slaves and this trade brought in 200 million livres a year. These people had economic incentives to support slavery, however others were simply ignorant. One man, Raynal, said that white people were incapable of working in the hot sun and blacks were much better suited to toil and labor in the intense heat. Having a similar view to Raynal, one property owner stated that tearing the blacks from the only homes they knew was actually humane. Though they had to work without pay, this man said slave traders were doing the blacks a favor by placing them in the French colonies where they could live without fear for tomorrow. All of these people felt that the Declaration of the Rights of Man did not pertain to black people or their descendants. All people were not ignorant, however. There was even a group of people who held surprisingly modern views on slavery; views some people haven't even accepted today. In his Reflections on Black People, Olympe de Gouges wondered why blacks were enslaved. He said that the color of people's skin suggests only a slight difference. The beauty of nature lies in the fact that all is varied. Another man, Jacques Necker, told people that one day they would realize the error of their ways and notice that all people have the same capacity to think and suffer. The slavery issue was a topic of debate among the people of France. The views of the people, based on enlightenment, the welfare of the country or plain ignorance were tossed around for several more years until the issue was finally resolved. In the end the philosophes, with their liberated ideas, won out and slavery was abolished.

Thanksgiving -- Social Science Facts about the Holiday

Thanksgiving Social Science Facts about the Holiday Thanksgiving is the happiest day in the U.S., according to a report from Facebooks Data Science team. This result came out of a 2009 study the social science giant conducted on happiness as measured by the word content of posts by its users. To conduct the study researchers counted positive versus negative words in status updates, and created a scale to measure which days are happier than others. Thanksgiving far outranked any other day of the year in terms of what they call Gross National Happiness. In fact, it outranked the average day by about 25 points on the scale and outranked Christmas- the second happiest day- by about 11 points. But does this really mean that Thanksgiving is the happiest day? Not necessarily. Given that what we share on social media is in large part influenced by social expectations and crowd behavior, its possible that Thanksgiving is actually the day when the greatest number of us perform happiness. Either way, its a nice thing, isnt it? Women Are Most Thankful for Friends, Family, and Health What are people most thankful for? Facebook has the answer for that too. During 2014 a gratitude challenge made the rounds on the site. Users who participated posted daily for upwards of a week about things that they were grateful for, and asked others to do the same. Facebooks Data Science team took the widespread popularity of the challenge as an opportunity to study what it is that people are most grateful for. They found some interesting results. Firstly, and importantly, they found that 90 percent of those who participated in the challenge were women, so what the study really tells us is what  women  are grateful for. So what is that? In order of rank:  friends, family, health, family and friends, a job, a husband, children, housing, life, and music. Analysis of how users participated in the challenge also revealed that while people are thankful for friends across age groups, older users are most likely to list spouse and family as more important (based on order of rank) than friends. It is perhaps unsurprising that people are most grateful for those closest to them, and for feeling healthy and well. Where the data get really interesting are at the state level. People in California and Virginia are more grateful for YouTube than people in other states, while Google is prized by those in Kansas, Netflix in New Hampshire, and Pinterest in Vermont. The challenge revealed that gratitude for god and religion are common in the southern states, and in Idaho and Utah. Finally, gratitude for seasonal weather patterns and phenomena like rainbows were common across many states too. Thanksgiving is Less Expensive Today than Two Decades Ago (Unless Youre a Gourmet Foodie) Every year since 1985 the American Farm Bureau Federation has calculated the cost of a Thanksgiving meal for ten people. While nominally that number has risen from $28.74 in 1986 to $50.11 in 2015, the real cost of a Thanksgiving meal has actually  declined  since 1986 when one accounts for inflation. Its actually about 20 percent cheaper today than it was nearly two decades ago. Why is this the case? Its likely due to a combination of government subsidies to large-scale farming operations, and the low cost of produce imported from Central and South America, thanks to NAFTA, CAFTA, and other free trade agreements. That is, of course, unless youre a hipster or a gourmet foodie. In those cases, as Time  estimated in 2014, the added value of an organic, free-range, or heritage turkey, and organic, locally-sourced vegetables and dairy will run upwards of $170 to $250 for that party of ten.

The Great Depression Assignment Example | Topics and Well Written Essays - 500 words

The Great Depression - Assignment Example This led to an increase in inventories while agricultural income remained relatively low. Federal regulations on the US businesses contributed to the Great Depression. This is especially because taxes laws were made favorable to large corporations. Macroeconomic policies never existed, and there was the absence of fiscal and monetary policies. Laissez-faire and hands off government were the watchwords used by the leaders. The Great Depression ended when the Federal Government of the United States imposed rationing, recruited around 6 million defense workers who included African Americans and women, ran massive deficits in order to fight World War II and drafted 6 million soldiers. Deficit spending, inflating the supply of money and the new deal of the federal government also cured the Great Depression. World War II also cured the Great Depression. The Great Depression ended in December 1941 at the same time when the World War II began. The economy had  been expanding since 1938, just less than three years before the country’s entry into the Second World War and the economy stopped expanding in 1945 before the war ended. During the war, the economy of US was a huge arsenal which led to the deterioration of the consumers well being. However, after the war, a genuine prosperity returned in the economy for the first time since 1929 making the war a cure of the Great Depression. Hebert Hoover was blamed for the Great Depression as he was not involved in the stock market issue. The depression affected him so much that he had to give much that he had to pull out his money from the stock market. He did not give government aids to the people for fear of inflating the budget of the Federal government and was forced to break off from the laissez-faire policy which was used to deal with depressions and recessions in the country. He was forced to spend more of the country’s income to help in economy rebound like the construction of the

Credit Card Debt Essay Example | Topics and Well Written Essays - 1000 words

Credit Card Debt - Essay Example b. The risk is even greater for women where financial problems are a leading cause of suicide (Khaitova). 2. Faced with a future and no education, the problems continue to escalate. a. Medical expenses and mounting health insurance costs drain your marginal income. b. Prospective employers may be reluctant to hire you due to your poor credit rating putting you further into an inescapable position ("Guess Who's Looking"). Transition: Now that we know the dangers posed by credit card debt, let's look at a way to eliminate the problem. C. Students who desire a credit card should complete a course in credit management before applying for a credit card. 1. Young students who have never been exposed to credit should be taught how to read the fine print. a. Credit applicants should understand the basic terms used with credit such as early payment penalty, variable APR, and flexible due dating. b. Credit card holders need to be aware that one missed payment can result in their interest rate escalating from 2% to 20% on all their cards. 2. We require a licensee for driving, fishing, and bartending and using credit should be no different. a. Misused credit can be as dangerous as an automobile. b. Credit education would help protect this at risk group from a lifetime of grief. Transition: Now let's take a look at what we've discussed and see how you can apply it to your own situation. III Conclusion A. Summary: I've demonstrated the negative effects that out of control credit can have on a student's academic performance and their health. It can be a problem that has the potential to escalate into a lifetime of agony. B: Final Appeal: A credit card can be a blessing if you need emergency automobile repair. It can also be a curse if the user doesn't... C. Preview: What I'm going to present to you in the next few minutes could save you from a lifetime of misery. I will make you aware of the credit card trap with its fine print and show you how to avoid the pitfalls of its seductive lure. A. Summary: I've demonstrated the negative effects that out of control credit can have on a student's academic performance and their health. It can be a problem that has the potential to escalate into a lifetime of agony. B: Final Appeal: A credit card can be a blessing if you need emergency automobile repair. It can also be a curse if the user doesn't understand the ramifications of making the payments. A course in credit management could instill a sense of responsible use, an understanding of the fine print, and eliminate the problem of massive student debt. Khaitova, Nigora. "Women Commit Suicide Due to Financial Problems, Unreciprocated Love and Male Violence (Experts)." Stop Violence Against Women. 29 Nov. 2005. Minnesota Advocates for Human Rights. 23 Aug. 2006 .

Lesson 1.3 Critical Thinking Essay Example | Topics and Well Written Essays - 250 words

Lesson 1.3 Critical Thinking - Essay Example Childhood cancers occur at different sites of the body as compared to adulthood cancers. Most of the childhood cancers are brain tumors, leukemia and lymphoma and bone cancer. On the other hand, cancer in adults tends to occur mainly in the breast, colon, lungs, and pancreas and prostrate. There are also cancers that affect adults but virtually never occur in children, while at the same type some childhood cancers never occur in adults (Jones, 2008). With respect to treatment, cancers occurring in children’s bodies tend to respond better to treatments such as chemotherapy as compared to the way adults’ bodies do. Though this is the case, these treatments, like the radiation therapy and the chemotherapy may have long-term side effects. This requires for there to be a careful follow up for the rest of their lives on children who undergo this treatments (McCance, 2009). In the case study given, the 14 year-old female suffered from various side effects as a result of the dicloxacillin therapy she was undergoing. Some of the effects are common adverse drug reactions which include: headache, fever, purpura, swollen and bleeding gums and generalized petechiae. From the lab-work results, the young girl’s platelets’ count is low. The path physiology of cells and tissues or the cellular environment attribute greatly to cancer (White,

Theory of Alienation by Karl Marx

Theory of Alienation by Karl Marx Introduction Karl Marx has been dubbed as one of the most prolific and influential thinkers of the nineteenth century. He advocated the creation of a classless society that would be guided through proper democracy and equality. In essence, Marx criticized the capitalist system as an order in which the powerful firms have gained considerable power and clout. He argued that workers are treated as commodities under this system. The theory of alienation argues that workers are disenchanted with their work because it is controlled and supervised by hierarchies of managers and supervisors. The individual creativity and freedom has been stifled in the name of efficiency and effectiveness. Furthermore, Marx argues that the abject poverty of workers means that they cannot live in prosperous conditions. The capitalist system reaps tremendous profits but gives meager wages to its workers. Marx also believed that alienation resulted in workers being suspicious of each other due to the competitive nature of c apitalism. Finally the workers are instructed to perform specific tasks which are against the intrinsic nature of humanity. This nature helps them to attain creativity and design robust challenges to new problems. This report will seek to analyze the four types of alienation that are observed in Marxs theory. The personal experiences of the researcher will also be included in this report. Aspects of Alienation Karl Marx argued that alienation was a natural consequence of capitalism because of several reasons. This is because the workers are manipulated by the forces of capitalism in order to increase productivity and output. The results are that the workers will ultimately lose hope and determination (Leopold, 67). This is because the capitalists strive to ensure that the work activities of the workers are oriented towards specific goals and objectives. The desire of organizations is to ensure that workers can be exploited to attain the maximum surplus value. The worker is considered to be an instrument which leads to the loss of personal identity. It can lead to frustration and resentment since the modes of production are privately owned. Alienation from Products of own Labor Marx argued that the capitalist system seeks to create an illusion that workers are adequately compensated for the work that is performed. In essence, the capitalist system seeks to control the workers by deriving the benefits from the work activities of the latter. This can create alienation which can lead to serious consequences for entire society. In addition, the consumers are manipulated which is achieved through the offering of products (Desai, 93). The huge profits reaped by the capitalist system also can cause high levels of resentment and frustration among the workers. Alienation from Act of Producing Itself Marx believed that the capitalist system encouraged mechanical and repetitive work patterns that do not create any intrinsic value for the workers. The power of workers is transformed into a commodity which is manifested in the form of wages (Carver, 78). Capitalism controls the destinies of the workers by supervising and directing their work activities. This creates serious resentment among the workers who feel deprived of their destinies. In addition, the workers are unable to consume the products that are developed by them within a capitalist system. Alienation from his or her species being Marx argued that human beings have the capability to develop dynamic thinking through the pursuit of multiple endeavors. Thus humanity retains the ability to contemplate the surrounding environment and develop robust challenges to problems. Marx therefore argues that human society is characterized by a constant state of flux and change. The social classes emerge to overthrow existing orders and manipulate the masses (Carver, 78). The results are that a new class relationship that exists in capitalism eventually stifles the creativity and innovation of human beings. This can create resentment which leads to serious consequences. Alienation from Producers Marx argued that capitalism eventually confines labor to the position of a commercial commodity. This means that social relationships are ignored while human beings under the system strive to attain endurance or betterment. The competitive nature of capitalism eventually creates conflicts and disputes. This can cause high levels of alienation and resentment among the masses (Carver, 80). The basic structure of the capitalist system is such that it can cause deterioration in social structures and relationships since workers must compete for scarce resources in order to survive. Personal Alienation I have been working as a sales coordinator for a large organization that is involved in the sale of curtains, sofas, beds, and other furniture. Marx argues that the primary form of alienation is when the workers feel disillusioned with the work activities. This is true for me in many ways. A sales job can be frustrating as we are told to meet basic targets and increase the revenues of the firm. Marx argued that pre-capitalist societies allowed artisans to have a degree of independence in their work activities. Modern capitalist organizations tend to have hierarchies in which the workers are controlled through a system of checks and controls (Wolff, 91). Managers seek to develop the targets and ensure that compliance with organizational policies is achieved. As a sales coordinator, I feel disillusioned with my work activities because of the absence of any incentives. The long hours means that I have to ensure that goals are being met in an efficient and effective manner. The sales strategy promoted by the firm is based upon the notion that existing approaches will be implemented. There is no concept of workers autonomy which could lead to high levels of creativity and innovation. This creates problems because Marx argued that it was essential for workers to be given high levels of autonomy in order to increase their motivation. The second point of Marxs theory is the fact that workers are living in abject poverty due to the conditions of capitalism. He argues that workers are unable to meet their basic requirements due to the wage structure and working conditions of the capitalist system. As a sales coordinator, I believe that this is true because I have to ensure that targets are being met in an efficient and effective manner. The commi ssions earned from direct selling are often inadequate to meet the basic requirements of life. Wages earned from a sales position are adequate for sustenance but they do not enable me to improve my quality of life. It means that I continue to remain trapped within my specific social class due to the structure of the capitalist system (Wolff, 96). Income disparities remain in the United States as top executives are earning remuneration that is fifty times greater than sales coordinators like me. The income gaps create a sense of resentment and alienation towards the system. Therefore my organization is an oligarchy which does not have the proper functions of a democracy. Marx argues that workers do not control their destinies because the capitalist system tends to have overwhelming influence over the modes of production. The results are that workers are unable to increase productivity and output. They cannot derive significant social relationships from each other (Wolff, 93). Marx argues that capitalism has created a system whereby work activities are confined to a set of mechanical and repetitive tasks. For these tasks, the workers are provided meager wages that are inadequate to respond to their primary needs and requirements. As a sales coordinator, I have always focused on competition rather than creating a collaborative network with my fellow colleagues. This is because it is essential for sales coordinators to improve the revenues and profits of the firm. Each worker strives to move up the ladder through competitive strategy. the concept of cooperating orÂÂ   working together as a team has been replaced by the notion of competition. Each p erson therefore perceives his or her own interests rather than analyzing the common interests. As a consequence, I have to compete for scarce resources in order to improve sales. My only duty is to ensure that the organizational targets are being met in an efficient and effective manner. Marx argues that humans are born with the intrinsic ability to contemplate and perceive about the entire environment. This helps to encourage creativity which can be used to resolve complex situations. In addition, humans desire freedom and autonomy as a means of escaping the harsh social structures. Marx believes that social structures have always exerted a strong influence on individuals by creating a set of rules and regulations. In addition, humans must be left free to develop according to their interests and passions. This is surprisingly absent in the capitalist system that seeks to control the workers by treating them as commodities (Singer, 67). As a sales coordinator, I have to work according to the whims and desires of the management. This means that I will seek to achieve the targets of the firm. I will be left with no time in order to pursue my passions or interests. The job is necessary because it is vital for survival in a harsh environment. The market conditions determ ine the nature of human work. In my example, the needs of my furniture company are to target consumers and develop robust marketing strategies. As a sales coordinator, I have to ensure that consumers can be reached in an efficient and effective manner. much of Marxs theory of alienation remains appropriate even in the twenty first century. The abject poverty of workers remains in the world with sweatshop like conditions. The power and clout of the capitalist organizations remains superior. The workers are forced to undergo harsh activities in exchange for meager wages. Conclusion Karl Marxs theory of alienation was postulated in the nineteenth century which was characterized by the rise of capitalism. Industrialization had swept the developed world along with other phenomenon like urbanization, immigration, and capitalism. Marx argued that the capitalist system was based upon reinforcing the divisions of class. His theory of alienation appears to be appropriate even today. His first premise was that workers were alienated with their job duties. Capitalism had controlled the aspects of workers by forcing them to perform monotonous and repetitive tasks. Another premise is that workers live in abject poverty because of the meager wages that are given to them. Workers do not have control over their work activities which stifles their creativity and innovation. It also creates the conditions for oppression and exploitation at the hands of capitalist enterprises. Another premise of this theory is that workers do not have social relationships. The urge to compete ha s thus led to the destruction of the notion of cooperation and collaboration. Finally Marx argued that the workers were unable to attain self actualization in the capitalist environment. This is because capitalism seeks to create rules and regulations that will ultimately create bad conditions for workers. Personally, I have been alienated with my job as a sales coordinator. This is because of the poor working conditions. In addition, the checks and controls have led to monotonous work activities.

Dr. Strangelove or How I Learned to Stop Worrying and Love the Bomb Ess

â€Å"Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Dr. Strangelove or: How I learned to Stop Worrying and Love the Bomb† is a movie that portrays the situation during the Cold War in comical fashion. The movie is about the United State’s attempt to recall the planes ordered by the paranoid General Ripper to attack the Soviet Union and essentially save the planet from destruction. Producer and director Stanley Kubrick, basing the movie on the novel Red Alert intended the movie to be a straightforward drama but was unable to without using crucial scenes of the story that seemed to give the movie a more comical view of the plot.   Ã‚  Ã‚  Ã‚  Ã‚  The first scene of the movie is the mid-air refueling of a fighter plan, where the refueling is depicted as a sort of sexual intercourse. The movie then shifts over to Burpleson Air Force base where General Jack D. Ripper, played by Sterling Hayden, gives his planes flying over the USSR the order to attack. When President Merkin J. Muffley, one of three characters played by Peter Sellers, finds out about this, he calls a meeting with his advisors in the War Room of the Pentagon to discuss possible solutions to the problem. General â€Å"Buck† Turgidson, played by George C. Scott, is called to attend this meeting and arrives late. Also attending the meeting is Dr. Strangelove, played by Peter Sellers, a German scientist with a robotic arm that insists on rising in Nazi salute.   Ã‚  Ã‚  Ã‚  Ã‚  At the meeting, the viewers find out...

Hamlet Thesis

Hamlet Thesis Statement In the play Hamlet, William Shakespeare writes of a tragedy in which Hamlet and Laertes both face the same problem-a murdered father. The paths of revenge that each of them take, parallel their characters and personalities throughout the play. While Hamlet broods over the murder of his father for the majority of the play, Laertes takes immediate action, and upon hearing about the death of his father, he rushes in and is ready to kill Claudius-whom he suspects has killed his father. When they first hear the news of their father’s death, Hamlet and Laertes react in very different ways.When Hamlet hears that Claudius was the one who killed his father, his immediate reaction was grief. This is no surprise, due to the fact that he was still mourning the death of his father, although everyone else had already gotten over it. In fact, most people thought that he was overdoing it ,and Claudius went so far as to tell him that he should get over it, and â€Å"Ye t so far hath discretion fought with nature that we with wisest sorrow think on him together with remembrance of ourselves† (act one, scene two).The way that Hamlet plans his revenge, is more intelligent than the way Laertes plans his. While Hamlet is a more intellectual person, as we can see from his quick wit and sarcasm, Laertes is more impulsive and â€Å"acts, then thinks† as we can see when he says â€Å"I am justly killed with mine own treachery† (act five, scene two). In such a situation, had the play not ended the way it did, Hamlet may have been more successful in avenging his father’s murder because of his responsibility and intellect.Despite the fact that Hamlet procrastinates, Hamlet was smarter in the way he planned his revenge because his procrastination was due to his grief and foresight. Although Laertes trait of acting quickly can be admired and gets the job done, in a situation that involves death and vengeance, strategy and discretion a re a must. From the beginning of the play, we can see that Hamlet is an intellectual thinker. Although he believes the ghost and pronounces that â€Å"it is an honest ghost† (act one, scene five) , he still takes precautions after he promises the ghost that he will take revenge.However, Hamlet is still a little wary of the ghost and therefor decides to feign madness so that he would be able to find out if Claudius was the true killer of his father. Even while feigning madness Hamlet thinks about the whole process of the madness. Unlike Laertes, Hamlet is careful not to disclose what the ghost has told him and only imparts to Horatio and Marcellus what happened when they swear on his sword that they would never speak of what they saw from that point on.One of the reasons why Hamlet is such a procrastinator is because he becomes caught up in the details and potential consequences. In the soliloquy of â€Å"to be or not to be† (act three, scene two) Hamlet loses the will to live and ponders whether it is worth it to exist. Due to the fact that Hamlet suffered the death of his father at a young age as well as well as many other hardships, Hamlet contemplates whether â€Å"Tis nobler in the mind to suffer the slings and arrows of outrageous fortune, or to take arms against the sea of troubles and by opposing, end them?To die: to sleep; no more;† (act three, scene two). However, after that, Hamlet mentions the potential consequences of the unknown after death. Due to the death of his father and his mother’s hasty remarriage which Hamlet does not approve of, Hamlet is well aware of the consequences of his actions and therefore is hesitant to act rashly. When planning his revenge, Hamlet does not jump to conclusions. When the players come, Hamlet asks them to perform â€Å"The Mousetrap†-a play of a murder similar to that of Hamlet's father's.Hamlet hopes that â€Å"The plays the thing wherein I'll catch the conscience of the kingâ €  (act two, scene two). Indeed, the plan worked and when Claudius stormed out of the theatre, all of Hamlets suspicions were confirmed. As Hamlet so eloquently noted, â€Å"What, frightened with false fire? †, (act three, scene two) Hamlet was now positive that Claudius was at fault for murdering his father. Another thing that slows Hamlet down in his plan of revenge is that he is a religious catholic, and he is very concerned about mortality.Hamlet is scared that if he kills Claudius, his father’s murderer, his soul will be damned. Hamlet is also scared that if he kills Claudius while he is praying, Claudius will go to heaven and that would not please Hamlet because he said that â€Å"A villain kills my father, and, for that, I, his sole son, do this same villain send to heaven† (act three, scene three). Contrary to Hamlet, Laertes followed the passion in his heart. As soon as he returned from France and heard the news, he invaded the palace, and then asked the questions- the complete opposite of Hamlet.When Laertes hears that Hamlet killed his father, he expresses intense anger and openly announces his plan to take revenge. In his rage, Laertes yells that â€Å"Let what comes come, only I’ll be revenged most thoroughly for my father† (act four, scene five) and makes up his mind to take revenge no matter how or where. When Hamlet heard that his father had been murdered by Claudius, he had already been grieving his father’s death for a while and although the pain was still fresh, his father’s death was old news to him.Therefore, Hamlet was still able to think rationally and plan his revenge in a more intelligent manner. However, when Laertes heard about his father’s murder, he was so grief stricken that he could not think rationally and just followed what his heart told him- to kill Hamlet. Unlike Hamlet, Laertes has no problem â€Å"to cut his throat i' th' church! †(Act four, scene seven). To Laertes, mortality doesn't mean alot, as he so bluntly puts it- â€Å"Conscience and grace, to the profoundest pit! I dare damnation. † (Act four, scene five) Due to his impulsive nature, Laertes tends to be unstable at times.However, Claudius, who suspects Hamlets unusual behavior, joins forces with Laertes to devise a plan to kill Hamlet. This proves a weakness of Laertes'- being unable to carry out his plans singlehandedly. Together, they scheme to kill Hamlet and even come up with a backup plan in case the first one does not go as planned. In the end, his plan of using a poisoned sword backfires when Hamlet ends up using the poisoned sword on him. When weighing in the pros and cons of each of their personalities and flaws, Hamlet took the smarter route in avenging his father’s murder.Although both Hamlet and Laertes die at the end of the play, the reason Hamlet kills himself is because he had nothing to live for. Ophelia, the love of his life was dead, his father was dead and Claudius had died. Since he had nothing to live for, he chose the option of death. On the other hand, Laertes had no choice in the matter because his plan backfired on him and killed him, as we see at the end. Hamlets patience paid off because he, Hamlet achieved his goal, and Laertes, the son of a fishmonger, did not.

Military Dolphin Research essays

Military Dolphin Research essays As intelligent and beautiful creatures of the sea, dolphins long ago captured the imaginations of human beings. Ancient artists in Crete (2500 B.C.) painted frescoes on the walls of the Minoan palace at Knossis of dolphins jumping in the blue Mediterranean waters. Today, we see dolphins depicted on T-shirts, jewelry, posters, and tattoos. During the 1950s, the television program Flipper (played by a dolphin named Mitzi) made dolphin intelligence widely known. For many years, Mitzi was also the star of a dolphin show in the Florida Keys in which she did amazing tricks and pulled children around in a little boat. Moreover, dolphins are friendly and seem to like human beings. Areas where people live close to the water are replete with dolphin stories about the helpfulness and protectiveness of dolphins. They are said to kill sharks, for example, and to nudge little kids back toward shore when they go out too deep in the ocean. Perhaps because there is such affection for these an imals, much controversy has arisen over their use by the military in waging war. This essay will argue, however, that military research on dolphins is humane and safe, the animals are not being harmed, and the research is of tremendous benefit both to dolphins and to humans. The Navy Marine Mammal Program began in 1960 when the Navy acquired a Pacific White-sided dolphin and began experimenting to improve torpedo performance. The goal was to see if dolphins had a sophisticated drag-reduction system, but the technology of the day was not equal to the study, so it was not considered successful. By 1964, however, more sophisticated animal research was done to study their senses and capabilities such as sonar and deep diving. In 1965 a dolphin named Tuffy learned to carry tools to workers 200 feet down and to locate and guide lost divers to safety (Wikipedia U. S. Navy marine Mammal Program web site). According to LeVasseur (Whales on the Net &...

When the Tripods Came essays

When the Tripods Came essays Tripods. Have you ever seen one? Have you ever experienced an actually encounter with aliens? If you enjoy fun filled tales about aliens from outerspace, you might like this book. You dont think aliens can be that harmful to us humans, until you read this Science Fiction book. The story begins with Laurie and his friend Andy. They are young boys who get lost on their way home. When they decide to spend the night in a barn until morning, they discover a Tripod standing over a farmhouse about 100 feet away from them. The Tripod was soon destroyed by military and armed forced. The boys are then interviewed on t.v. and the radio as the first people ever to spot a Tripod. Lauries younger sister is named Angela. She is a spoiled 7 year old that always gets her way. Angela finds a new and interesting t.v. show that she has never seen before called The Trippy Show. Children all over the world watched this show, and began to break out in violent attacks. The children are said to be under Trippy control. Aliens, or as they call them, Trippies, have been giving signals to satellites and are controlling this show. When t.v. is no longer being shown anywhere in the world, the Trippies send special helmets down to Earth. Anyone who puts one on is now controlled by the Trippies. Laurie and his family are able to disable some of the helmets and act like Trippies long enough to get on an airplane to Switzerland where his Grandma owns land. They gather there with other non Trippy people and live together. Although this story didnt have a usual happy ending, they did manage to stay out of the Tripods control. I enjoyed this story because it was fun filled and I thought the Grandma was really funny. I hope you decide to read this book. You might enjoy the rest of the series too, called The Tripod Series. ...

ECON DB2 Essay Example | Topics and Well Written Essays - 500 words

ECON DB2 - Essay Example Cap and trade allows for tradable pollution permits. A tradable permit policy sets specific targets on total emissions and allows reallocation or auctioning of pollution permit allowances to industry polluters to meet their objectives. Companies that are able to limit their emissions more cost-effectively have the incentive to avoid purchasing more permit allowances and even sell their permit allowances in excess to polluters with higher demand of compliance. Under this type of approach, emission are set by the cap, however, the overall costs for compliance may be uncertain. With regards to Cap and Tax, a regulatory system is set that provides incentives for polluter companies to find cost-effective mechanisms for controlling their emissions. Firms will therefore pay taxes for their emissions if at all it is cheaper or reduce their emissions to avoid the imposition of tax for their damages to the environment. In cases of taxes to regulate emissions, the cost of compliance is known, but the levels of emission may be rather uncertain. A command and control approach sets fourth Emissions standards that are generally more stable as compared to carbon market controls. It is undeniable fact that trading markets, more so for carbon emissions can be unpredictable. Profiteering requires stability with a fairly of a secure investment decisions. With preset Emissions standards, companies can plan and diversify their investments into more energy efficient technologies that results into emission of emit less carbon. A key benefit of market mechanism is that it gives incentives for innovative continuous emissions reduction. In cases of inflation, market mechanisms are advantageous because they allow automatic adjustments to new prices and as such no legislative action is needed. An externality refers to a cost or a benefit of activities

Annotated Bibliography Assignment Example | Topics and Well Written Essays - 500 words - 2

Annotated Bibliography - Assignment Example In the report, it was recommended that the modification of the existing crosswalk would be practical due to various factors including low cost. Again, it was considered important to have two paths on each side of the bridge connect in order to enhance access to the crosswalk. This article by Christopher B. Burke is based on the Village of Algonquin. According to the author, the village has faced with a critical population growth rate as well as immense expansion within the last two decades. These two factors calls for safety considerations on Randall Road especially given that the road is wide due to its four to six lanes. Four major locations were studied, which include Bunker Hill Drive, Mid block between Bunker Hill and Harnish Drive, Harnish Drive, County Lane Road, and Longmeadow Parkway. The study established three major improvements that included enhancements of at-grade crossing, Overpass Bridge, and underpass tunnel. This report by Jacobs Engineering includes the works done by Jacobs Engineering, sub-consultants, and partners. Evaluation of the feasibility in constructing a new pedestrian crossing that connects Charles Circle to Esplanade parkland is done. Various alternatives are initiated. These alternatives were based on the need for constructing the new bridge and the study of the existing bridge. Images are used to give a clear picture of the existing bridge in order to provide way to the new bridge construction. A feasibility study is presented to examine any possibility of constructing the new pedestrian bridge. The new bridge is meant to either supplement the exiting one or to replace it. This report is about Pedestrian Safety manly on Camus Crosswalks within big ten universities. The report summarizes meeting and site visits reports based on the Big Ten Universities, which are initiated with a view of discussing crosswalk safety issues as well as corrective measures that could be implemented to enhance pedestrian

Group Project Report Research Paper Example | Topics and Well Written Essays - 2500 words

Group Project Report - Research Paper Example It is a prohibited material in Qatar. In this context, study will find out if the company’s TQM adheres to this rule as well as to others on the matter. Through use of published literatures of the company and other guidelines, we will explore company’s Total Quality Management policies and practices. Findings will help management assess if its present practices need further improvement. Study finds out certain compliance but nevertheless saw the need for some revitalization. Does Qatar Plastic Product Co. Apply a Desirable TQM? I. Introduction Total quality management (TQM) has been an important feature in the operational aspects of operation in both business and manufacturing. Poor quality of service often times lead to unsatisfied customers that in turn result to loss of customers. In one way or another, everyone had unsatisfactory experiences of dissatisfaction over a product. These experiences might run from a major complaint to an inconsequential claim, like mechan ical defects of a newly purchased brand new car; late delivery of Pizza, or physical defects of a product. Customers are further infuriated when employees of the company are not properly trained to respond to these situations. The outcomes of these attitudes are loss of customers and gain of competitors that can take advantage of that need. In today’s competitive global market situation, companies must understand the powerful impact of providing quality service. The recent decline of the economy should lead company to realize that the most powerful manner to remain competitive is by implementing high standards of quality and to realize that in business, satisfaction of customers should be first priority. Let us begin this discussion of what Total Quality Management (TQM) is. It is defined as â€Å"The continuous process of reducing or eliminating errors in manufacturing, streamlining supply chain management, improving the customer experience and ensuring that employees are u p-to-speed with their training. Total quality management aims to hold all parties involved in the production process as accountable for the overall quality of the final product or service.† (Investopedia). This definition gives further illustration of TQM in service and in manufacturing industries. Manufacturing produces tangible products that can be seen, felt, or measured. Examples are food items, furniture and equipment, all of which are tangibles. Most common measures for manufactured products are conformance to specified standards; performance such as speed of a vehicle; durability – life span of the product; and serviceability - ease of repair. Service industries on the other hand are intangibles that cannot be seen or touched, but is explained more through experience. Since these are not physical, satisfaction of customers are difficult to measure. Oftentimes, in order to measure service satisfactions, customers’ perceptions which are subjective, are used. Such things are traits like satisfaction on the delivery of service, promptness, friendliness, courtesy of staff, timeliness, and those sorts of perceptions. This study has identified Qatar Plastic Product Company, one of the biggest companies in Qatar that manufactures flexible packaging using polyethylene resins. Since there are so many world-wide qualms

Video games affecting children Essay Example for Free

Video games affecting children Essay Video games around the world have become immensely popular, a multi-billion dollar industry. An industry which revolves around the wants and desires of children and teens. An industry with a creation of unique entertainment like no other. An industry that continues to grow rapidly. Hours and hours are spent each day by youths playing these games, but are they really good for them? Are they educational? Games which educate a child’s mind exist but they wouldn’t be as popular as your top seller shooting game. Nowhere even close. Here I am today to tell, to inform, and to enlighten parents on the dangers of letting your child play these violent games. As a child, I found that my parents seemed to push away all sorts of violent games, no matter how badly I wanted them. It didn’t seem to make sense at first but as I grew older, I saw the younger generation getting addicted to games like these and without doubt, showed a different behaviour and attitude. In this modern age, a child or teen is quite likely to have a gaming console or access to the internet or a friend who does. With these, they can play or access games which may contain violent content. As youths play these games in excess, they tend to act out what they may see or hear in front of their friends and family. It gives them a tendency to act aggressive and violent. They learn new things, like bad language. They may use foul language against their friends and possibly repeat violent stunts at home. These games are full of foul language, bloody scenes and criminal behaviour. It gives them a prospect for confrontation with peers, with siblings, with parents and even with their teachers. They engage in fights which in turn could cause possible decline in their studies. They could even brush aside their school work to sit in front of a television because it’s like an addiction to them. The question is: should parents be encouraged to disallow their son or daughter to be entertained by these types of video games? The answer is up to you, as parents. It is up to you to observe whether you see a change in attitude among your kids and if in a negative way, then you should take action in order for your child to behave in an appropriate manner among people. Games like these are everywhere, so your child will grow up in an environment where they will play them. Although, it is always recommended to look at the age rating of the game before you buy it, to see whether or not your son or daughter fits into the category of restriction. You can even set limits on how long they should be allowed to play games, just so they don’t get too involved with the theme of the game. It’s absolutely paramount for a child to grow up in a positive environment. In my opinion, games that involve the likes of drugs, bloodshed, criminal behaviour, foul language and violence should not be banned, but put into higher restriction everywhere. There should be more age limitations and games that involve hostility at a lower level. So parents, do you know what games your children are playing? Have a look.

The Enduring Legacy of Malcolm X Essay -- The Life of Malcolm X

If there was any one man who demonstrated the anger, the struggle, and the beliefs of African Americans in the 1960s, that man was Malcolm X. The African American cultural movement of the 1920s lost momentum in the 1930s because of worldwide economic depression. The Great Depression helped to divert attention from cultural to economic matters. Even before the stock market crash of 1929, unemployment and poverty among blacks was exceptionally high. It was under these difficult conditions that Malcolm X experienced his youth in the South. Malcolm X was a very controversial character in his time. He grew up in a very large family. His father hunted rabbits to sell to the white people for money, and his mother stayed home to take care of all the children. Several times when he was young, his family was forced to relocate due to the racist groups that would burn or run them out of their home like the Ku Klux Klan. One of these groups called the Black Legion killed his father by tying him to the railroad tracks. Malcolm’s father had life insurance but was not given to his family because they said that Earl Little had committed suicide. This was quite impossible because his head was bashed in and he tied himself to the railroad. Without his father’s income, Malcolm's family was forced to get government help and food. Applying for this type of assistance brought many white Social Workers into their home. They asked questions and interrogated the entire family. Malcolm’s mother always refused to talk or let them in. This did not stop them and they came in anyway. Malcolm, without family discipline and restrictions, often could be found wandering the streets of Roxbury. Without parental or adult guidance of any kind and due to the poor conditions in his home, Malcolm began to steal food. Finally, he was caught. The police did not make a big deal about it, because it was his first offense. The Social Workers however, began investigating his family even more intensely. They used this incident against the family. They reported that Malcolm’s mother could not take proper care of her children and recommended that they be split up and placed in different foster homes. Malcolm did not realize he was getting government help. He also did not realize that the nice Social Workers who would sometimes slip him treats were really out to put him in a foster home. As a boy Ma... ...g’s preaching to further their shared cause. Without this very important person in our history, things may be very different. He helped the blacks find the path to long sought freedom, and helped the whites see their awful mistakes in the way in which they had conducted their society. Works Cited Breitman, George. By Any Means Necessary: Speeches and Interviews. New York: Pathfinder, 1970. Curtis, Richard. The Life of Malcolm X. Philadelphia: Macrae Smith Company, 1971 Goldman, Peter. The Death and Life of Malcolm X. Chicago: University of Illinois Press, 1979. Haley, Alex. The Autobiography of Malcolm X. New York: Ballantine, 1964. Myers, Walter Dean. Malcolm X: By Any Means Necessary. New York: Polaris, 1993 Shirley, David. Malcolm X: Minister of Justice. Langhorne: Chelsea House Publishers, 1994 "Malcolm X." Microsoft Encarta 97 Encyclopedia. Microsoft Corporation, 1993-1996. The Official Website of Malcolm X. Web. 11 April 2015 http://www.cmgww.com/historic/malcolm/home.php Malcolm. 1999-2004. http://www.brothermalcolm.net "Biography." Malcolm X Official Website. Web. 11 April 2015 http://www.cmgww.com/historic/malcolm/about/bio.html.

Atheism as an Evolution of Thought and its Place Among the Religious Mu

Atheism is defined by the Merriam-Webster dictionary as (a) a disbelief in the existence of a deity or (b) a doctrine that there is no deity and by The Oxford Dictionary as the disbelief or lack of belief in the existence of God or gods. The Supreme Court proceedings of Schempp vs. Curlett defined atheism in eloquent humanist terms: An atheist loves his fellow man instead of a god. An atheist believes that heaven is something for which we should work now – here on earth for all men together to enjoy. An atheist believes that he can get no help through prayer but that he must find in himself the inner conviction and strength to meet life, to grapple with it, to subdue it, and enjoy it. An atheist believes that only in a knowledge of himself and a knowledge of his fellow man can he find the understanding that will help to a life of fulfillment. He seeks to know himself and his fellow man rather than to know a god... He believes that we are our brother’s keepers and are keeper of our own lives; that we are responsible persons and that the job is here and the time is now. For the purposes of this discourse, the terms atheist and atheism will encompass this humanist philosophical view point as well as modes of thought based upon scientific principals and tangible realities of existence; thus avoiding defining atheism only in relation to theistic belief systems. It is important to acknowledge that atheism, and indeed non-theism as well, is not simply a reaction to theistic beliefs or an angry rebellion against the theocratic majority. Rather, it is a celebration of life, a complete acceptance of mortality, and a joyfulness in truth. â€Å"And what is more pleasing than practical wisdom when you consider the reliability and efficiency ... ...iedrich. Twilight of the Idols and The Anti-Christ. Trans. R J Hollingdale. 1889. Introduction Micheal Tanner, 1990. Translator’s Note R J Hollingdale, 1968. London: Penguin Group, 2003. Print. â€Å"Our Founder†. Carnegie Corporation of New York. 2009 Pellissier, Hank. â€Å"Atheist are the Most Generous – Even Without Heaven Reward!†. The Richard Dawkins Foundation. 25 November 2011. Web. 3 April 2012. School District of Abington Tp., Pa. Vs. Schempp. No. 374 US 203. Supreme Court of the US. 17 June 1963. Westlaw. Web. 16 April 2012. â€Å"Sean Faircloth, Former Executive Director†. Staff. Secular Coalition For America, n.d. Web. 3 April 2012.

Descriptions and language Essay

Look at the significance of chapter five to the novella s a whole. Focus on the effect of the writer’s use of language to describe sittings and characters. How does this contribute to the gothic genre and what does it demonstrate about social and historical influences? Frankenstein or the â€Å"Morden Prometheus† was published in 1818 by the author Mary Shelley she became well know for the gothic horror Frankenstein. The key message of the novel that Mary Shelley is putting across to the reader is that people should not play God. People started to become extremely terrified of the idea that life could be crated by mankind without a man, woman and God. Mary Shelley experienced a lot of misfortunes in her life as her family members died at a young age; this may have lead her to write this novel as it also has horrifying events, also she had a lot of knowledge about science. At that time science was very advancing meaning that the idea of creating became possible. Mary Shelley may have got the inspiration to create such a fascinating gothic horror novel from the misfortunes she experienced in her life and the advancing science at the time. Shelley depicts Frankenstein as being adamant he wanted to create life. His obsession took the better of him, he neglected everything just to accomplish his dream. This is shocking to the reader. He thinks that he could crate life better than God. â€Å"I behelded the accomplishment of my toils† Shelley describes how Frankenstein is successful. This is playing God. Frankenstein on realising what he has done hubris runs away from the facts and abandoned his creation. Frankenstein has committed hubris by going against God, Frankenstein will be punished for this wrenched act of creating life which is wrong, similar to Prometheus he was punished by the Gods for giving people more power than they were capable of handling and he was severely punished by the Gods for going against them. Linking the story to an ancient myth will increase the knowledge in the reader that hubris will be punished. In this novel chapter five is the most significant. The reason why, is because it holds the most important events that took place. In this chapter the creation is bought to life. Frankenstein rejects him because of his appearance he imagined it to be beautiful. Instead it is the most hideous thing that Frankenstein has had ever imagined. Frankenstein regrets what he has done but he is unable to reverse in time to make things go back to normal. Mary Shelley foreshadows what will happen next Shelley has used â€Å"with the gloom of the surrounding comfortless sky†. The reader will feel pathos towards Frankenstein as he has caused his own misery, also anxious as they will be able to predict what will happen next. Shelley uses descriptive language, she describes the monster as having â€Å"yellow skin†. Shelley writes this to create an image of the monster in the reader’s minds. The novel also compares the monster to a diseased person, it also is comparing the monster to a dead body a dead body is pale because it no blood flowing through it similarly to the monster as it is pale in real life. Shelley describes the monster this way so that the reader creates an ugly image of the monster in their minds. Mary Shelley uses descriptive language this helps to create fear and horror into the reader. The quote refers to the historical and religious aspects of the 19th century. Frankenstein was the first monster story to be written. Most of the horror novels at the time were about ghosts, in that time many people believed in ghosts as it was a popular theme for books. Shelley was determined to make her novel successful and to do this she needed to frighten her audience. She was able to do this by using her imagination, creative ideas and descriptive language such as â€Å"yellow skinned†. In addition this quotation describes the horrific features of the creature that Frankenstein created. Also yellow represented as the disease cholera which effected the people of the 19th century. Mary Shelley has used an expostulatory form throughout the novel. Shelley uses the point of view of Captain Walton who is the caption of the ship. Captain Walton helps Frankenstein onto his ship as Frankenstein is in terribly ill. Frankenstein tells the captain that he created a monster and how it killed all of his loved ones. Captain Walton writes to his sister about the story of Frankenstein and his creation this give the novel hindsight. Mary Shelley opens Chapter Five with Pathetic Fallacy, â€Å"dreary nigh of November†. This is when mood reflects the weather. This suggests that it was dark and miserable night like the earth knows something is wrong. The settings show the hidden acts the weather feels sorrows for. Shelley has used descriptive language to begin the chapter this informs the reader that this chapter is going to be extremely emotional and that it is the most important chapter. Shelley has chosen her settings very carefully. Shelley uses a link between darkness and the month â€Å"November†. This is because November is miserable and wintry. Mary Shelley describes what impact the creation has on Frankenstein. â€Å"For this I have deprived myself of health and rest†, this shows that Frankenstein has been deprived of sleep and must be physically and mentally tired. This links back to obsession as it shows he only cares about the creation and nothing else. As the creation is bought to life Frankenstein regrets creating it. This makes the reader feel bathos towards Frankenstein because he is the father of the monster as he is the one who created it. As soon as his creation is born Frankenstein abandons it. The reader will feel pathos towards the monster as it was not his mistake that he is abandoned by his father as soon as he is created. Captain Walton feels sympathy towards Frankenstein, as he learns that all of Frankenstein’s loved ones have been killed. Captain Walton also begins to understand why Frankenstein is in this position. â€Å"That is also my victim! ‘ in his murder my crimes are consummated the miserable series of my being is wound to its close! † the captain starts to feel sorry the monster, as he finds out that it has no one to care for him in the world except Frankenstein who already abandoned him. â€Å"His voice seemed suffocated and my first impulse, which has suggested to me the duty of obeying the dying request of my friend. In destroying his enemy, were now suspended by a mixture of curiosity and compassion† by the end caption Walton has compassion for the monster perhaps showing the reader who we should feel. Shelley has put a lot of thought in to deciding on her settings in the novel. In the 19th century there was no electricity therefore they used candles the candle light effect would have been well known to her reader. Whilst in the laboratory, Victors â€Å"candle was nearly burned out†! This quotation is telling the reader that Frankenstein’s life was very bright at the beginning of the novel as the novel continues there is less and less light in his life. As the light is fading away the reader will think that Frankenstein life is vanishing since he decided to deceive death. As light is fading it is bringing darkness to the setting which will frighten threaded as this is a mysterious colour? Shelley has used literary consciousness throughout the novel to show the reader that she being a woman in the 19th century still had a lot amount of knowledge. Shelley has included Dantes â€Å"Inferno† and much more she is showing the reader that she has a lot of potential and has a lot understanding about science and literature. People at the time would not have thought that a woman could write such a novel which is very creative and advancing in science. Shelley is showing off as she has succeeded in creating a novel which is unique and as good as any man could write. Ultimately I think that Chapter Five is the most significant chapter Shelley has used many language techniques to describe characters and settings. This helps the reader to imagine the gothic horror genre. Shelley committed herself to write this gothic horror novel as she was determined to make her reader interested in the first monster novel, people at the time only believed in ghosts and she has to put a great amount of effort to make the reader interested in the first monster novel. Shelley with a great imagination and wonderful techniques she made this story appealing to the reader. When someone loses their loved ones they feel that if they were able to bring them back they would but no one can cheat death. Frankenstein who tried to cheat death is punished.

Marketing Plan = Hotel Industry

Marketing Plan = Hotel Industry Free Online Research Papers Executive Summary This marketing plan has been prepared, taking into consideration the current economic situation. This weighs in heavily in every aspect of the plan Our luxury travel market has become quite challenging to operate and we have to take into account of what has been working for us and what has not been working for us. In order to survive, we might have take some steps that we might not have considered before. In doing this, we have to be careful not to lose market share to the competition that has resorted to price wars which would be detrimental to the market in the long term. Should the price war continue, it would be difficult to bring the rates up when the economy improves and it would mean less profits for all the players. The weak market has weighed heavily on the recommendations made. This is the general consensus of the direction that our organization should take and same time be flexible to adapt to any surprises that may arise in these uncertain times The budget is also based on the assumption that market sentiment is weak and the industry does not see a pick up anytime soon. With the government lending a hand via training grants, we have embarked on careful cost cutting measures and prudent spending. 1. Terms of reference This marketing plan is for the Four Seasons Singapore. The target market is the luxury traveler. Objective is to further target the luxury market travelers from that come into Singapore and also look to market ourselves in emerging markets. At the Four Seasons Singapore 60% of all room revenue is dependant on annually contracted clients from various industries. The rest 40% is from the leisure market, contracted as well through cruise ships and other channels like luxury concierge travel services worldwide and travel offices like Amex Centurion travel whose clients have to be earning a certain level of income to qualify. Singapore is a major embarkation and disembarkation point for luxury cruises like the Cunard Lines. As the Four Seasons Singapore is the smallest boutique hotel in the shopping district, we are able to differentiate from competitors. 2. Business Mission The mission of Four Seasons is to operate medium size hotels that provide exceptional quality to the luxury traveler. Frequent international travel began to pick up in the 70s and Four Seasons decided to capitalize on this by concentrating on a niche market. 3. PEST Analysis 3.1 Political The government is very pro tourism, 65% of Singapore’s GDP is from the services sector and the Singapore government feels that this is its competitive edge. The government is providing training grants for hotels to help upgrade its workforce so that when the economy recovers, Singapore will be ready. The government is also lobbying for business to increase tourist arrivals actively overseas. We have taken advantage of the governments training grants. 3.2 Economic The downturn has caused many industry players to slash prices and has caused a mini price war. We are staying away from this and have creatively packaged our room rates with benefits and have taken this slow period to reward past customer loyalty. This we feel will further increase customer loyalty. 3.3 Socio-Cultural Unlike accommodation, we rely heavily on the local market for our banquet and food and beverage revenue. The power distance in Singapore society is to our advantage as we are considered a premier location to dine and to hold events. Weddings are a huge part of our revenue and being an auspicious year for the Chinese to wed, we are seeing continued growth and the market could be further exploited. 3.4 Technological The slowdown has also affected our suppliers and our equipment suppliers are offering competitive prices. There are many more offers that we could look into to better equip ourselves in the future, taking advantage of flexi payment plans offered 4. The Market Corporations worldwide have cut travel budgets and combined with falling tourist arrivals, the demand for hotel rooms have fallen among luxury hotels. Inflation and recession normally leads to a shift in demand for inferior goods and demand has shifted to three and four star hotels but they are still perceived to be expensive and people are still staying away even though rates are quite competitive when compared to the three and four star hotels. In order not to lose market share, Four Seasons has to ensure that there is no decline in service and its service promise. We have a reputation of being more personal compared to our competitors and we strive to build a relationship with our guests. As our competitors are all large hotels with almost the double the capacity, perception by guests who fill up feedback forms is that they feel that they are just another person compared to when they stay at the Four Seasons where we emphasize name recognition and usage. Our main source of business is from contracted corporate clients originating from both overseas and the local markets. Of this 90% is from the overseas market and 10% are from local companies. Location plays to our advantage together with our size of the hotel. Our niche market demands peace and quiet but a close proximity to the hustle and bustle of the city. We are the only hotel in the shopping district that is able to offer this due to our strategic location which is at the beginning of the street. Another advantage is the recent renovation that the hotel has gone through. We have a new product compared to the other luxury operators. Our market is mainly the US and UK market. Brand recognition is high and travelers mainly first time travelers who come to Singapore are most likely to book with us as they feel re-assured that service would be consistent. Based on statistics, travelers from the UK and the US made up the two of the largest groups after India and China. The exchange rate being an advantage, travelers from the UK and US perceive us as being value for money, compared to travelers from India and China whose currencies are lower than the Singapore Dollar find us to be expensive. 4.1 Market trends Many companies have cut down on corporate travel. With the collapse of Lehman Brothers, Singapore on the whole lost about 8000 room nights and we have lost 1000 room nights. Corporate travel is down by 40%. Many five star properties have decided to slash prices but we have a belief in our product which is fairly priced. Past experiences has given us precedence on how to run operations and keep costs down in times of crises. The competition has slashed prices and we feel that cutting rates is not the way to go as it would be difficult to justify to our guests the increase when the economy recovers and we will lose integrity. It is still possible that Asia could start to recover before the end of 2009, said Dr Martin Buck, Director of the Competence Center Travel Logistics at Messe Berlin, which commissions the ongoing research from IPK (hotelnewsresource.com/article37267.html#Continue). We need to come up with creative ideas which would add value to our product and services. A room could be packaged with additional benefits. It’s a consumers market as they are aware of the hotels undercutting each other and is using this to get the best possible deal. Four Seasons is refusing to be drawn into bargaining as its detrimental to the brand and its image as a luxury operator should it involve in bargaining. 4.2 Local Business Trends The economic slowdown had brought about a culture of prudent spending across all industries. With threats of unemployment looming, the negative impact on luxury goods is great. The government is also driving home this message to spend wisely by cutting down on hosting foreign dignitaries in local hotels. Although we are not reliant on the local business for our accommodation revenue, we are heavily dependant on the local market for weddings and catering business. Although everyone is cutting back, the Four Seasons is a much sought after venue. Wedding blogs and our marketing activities like hosting wedding fairs have created awareness and has helped us to hang on to our revenue targets. 4.3 Economic cut backs With the reduction in spending, the government is encouraging the local industry to go back to the drawing board to train employees and better equip them with skills. They are offering incentives and tax breaks for training purposes. The governments move to cut taxes on exhibitors at trade shows, highlights the governments commitment to improve the situation by making Singapore competitive and indirectly boosting the local tourism sector. 4.4 Market Growth The growth of our target market has been steady for the last 5 years in tandem with a steady increase of visitor arrivals. The long term agreement to host the Formula One race for the next five years has guaranteed a demand for rooms for a 2 weeks in September. Overall the world travel industry is expected to shrink at the rate of 2%(world travel trends report 2008\2009) Long haul demand is also expected to fall and we might see growth in the short haul traveler. This would also boost business for low cost carriers in the region. The luxury market again is not expected to make a recover to its pre-crisis levels anytime soon and we must look at being creative in tapping the short haul market. Analysts predict that only hotels that would ride the current economic situation will be those who are able to innovate. They go on to say that hotel sales and marketing personal cannot assume that the respective business processes will return to the same model that worked previously when the economy recovers. Scott Anthony in the Harvard Publishing Weekly pointed out that the name of the game now is to figure out what will provide optimal value to hotel guests in the product price segment. Value is no longer a price point. The example cited is that value to a $99 paying customer for a room night may not be the same as someone paying $500 a night. He concluded that we cannot expect customers to immediately pay a premium unless they are given a good reason to do so. 5. Strategic Issues Analysis Our current marketing objective is to target the luxury traveler in the emerging markets and to target the growing affluent people in existing markets and introduce them to luxury travel and accommodation To effectively communicate our strategic objectives to our target markets As new markets emerge we have to identify these new markets to promote our hotel To fulfil our promise of uncompromising quality and service to our hotel guests How we segment the market can be equated to benefit segmentation. Our target market is one that values high quality and service. They are also prepared to pay more for the benefit. Our competitive advantage can be attributed to three main points. Service, location and size. We are a premier choice for guests who seek small boutique hotel experience that offers’ privacy and discreet service. Our core competency is being able to provide a consistent high level of service. Although our competitors also aspire to provide a high level of service, consistency is an issue as being a much smaller hotel, we are able to monitor and control our services more effectively, preventing lapses Four Seasons is positioned as a luxury hotel providing seamless luxury service. We use past and current awards by travel magazines to convey the benefits of choosing the Four Seasons 5.1 Marketing Mix Effectiveness Product Rooms were recently renovated and this is an advantage compared to our competitors who have not upgraded recently Promotion We have come up with creative promotional offers. These are communicated through publications and travel operators that cater for the luxury market Price With the economic slowdown, our competitors have begun to slash prices. We have maintained our prices but have added services to the basic rates to make our product attractive Place Our location in the shopping district and its close proximity to major shopping centers is another factor that the hotel is marketed together with its excellent location 6. SWOT Strengths Weakness Strategy: Our differentiation strategy is a tried and tested formulae. Does not only work locally but is a similar strategy adopted by all FS Hotels Structure: Compared to other hotels, our structure is flat and decentralized. It facilitates communication Skills: The hiring strategy has ensured that those recruited have a diverse range of skills and language capabilities Staff: The staff are hired only if they have demonstrated a high level of service culture. The five levels of interview ensure that general consensus is reached before the hiring decision is made. Brand Strategy: The well established brand ensures that we are still the top choice among the luxury traveler Reputation: The reviews and awards from travel publications ensure a strong reputation. This reputation greatly aides our marketing efforts when sourcing for new business. Staff: Stringent recruitment, staff that we are looking for are hard to find and the hiring process takes a long time Systems: Most hotels credit air miles and we refuse to do so even though our guests ask for it. Facilities: Dining options, we only have two restaurants and many guests expect a fine dining restaurant in our hotel Opportunities Market: There will be retuning growth after. The training would be needed to be stepped up and to better prepare when business returns. Competitors: Apart from the current competitors, we do not foresee any new entrants of the boutique hotel niche, we are still not faced with direct competition Suppliers: The current economy crises is allowing us to renegotiate prices, we have managed to tie up long contracts at preferential prices Threats Substitutes: Furnished condominium units offering rates and situated across the hotel is cheaper and might attract the one night staying guests Economy: The recovery from the economic slump might be longer than expected 7. Marketing Objectives 7.1 Strategic Thrust Four Seasons current markets offer few prospects for future growth. The brand is well established and we feel that it has reached a plateau. Thus the need to enter emerging luxury markets. Four Seasons Singapore has to focus on markets like Russia and emerging markets in South America. Magazines such as Forbes comes up with emerging markets that is producing millionaires a sign of a growing affluent segment. The lead could be used to market our hotel. 7.2 Strategic Objective The strategic objective would be to build sales and market share. As Singapore being marketed as a destination for both business and leisure in emerging markets, we should follow suit and promote ourselves as the premier luxury hotel in Singapore. 8. Core Strategy 8.1 Target Market The target market is the luxury traveler in existing and emerging markets 8.2 Competitor Targets Four Hotels in Singapore are perceived to be our competitors. When the Singapore Tourism does its rankings, we found out to be the top of the list. This we should use when advertising to re-emphasize that we are the best hotel to stay with 8.3 Competitor advantage Our advantage boils down to three main factors. Reputation for unsurpassed service levels, location and the size of the hotel 9. Marketing Mix Decisions 9.1 Product We have a good product and a reputable brand. No change must be made here. The services that accompany the product must be looked into. Much improvement can be made here in the form of added benefits like room amenities. These do not have to be of great cost to us but they have to be meaningful and creative and we must also have a wide range. This is to avoid repetition and to maintain the element of surprise when the guest walks into the room. These amenities could be in the form of edible items or bath products that could be arranged prior to arrival. A token of appreciation should also be looked into, maybe in a form of a bear with the Four Seasons logo, it would be a reminder of their stay. The credit of air miles should also be started through partnerships with airlines. This would be an added reward for our guests who choose us. This would also build repeat business. Another move could be a company loyalty program. This might benefit us when it comes to the business traveler th at often travels to various locations. A loyalty reward program would induce a potential guest to choose Four Seasons. 9.2 Promotion With economy in a critical situation, the sales process needs to be innovative. This is something our marketing department is lacking. Instead of just cold calling, they must use targeted prospecting and pre-approach qualifying methods. We need to be clear on what kind of new customers will find value in our product. They could be in the form of meeting planners that could be of more value to the hotel. The key to note here is that value may not be a price point. A main process that our sales department could do is a through research. What is economic condition of the respective industries that our target market is an important area to consider. Changes in their business models and how we can tap their needs and add value to their experience must also be considered. When dealing with them, we need to have a message that appeals to them that concerns their business process improvement, or else all our efforts in trying to solicit a business agreement might fail. 9.3 Price We have a perception of being a expensive hotel. The current market, where hotels are cutting prices, we have refused to do so. Since there are more and more hotels cutting prices, we could modify our room categories and offer them at lower prices to match our competitor rates. There are about 50 rooms that are 5 square feet smaller than regular deluxe rooms. These could be sold at a lower price and the price difference can be justified by the smaller size. Loyalty could be rewarded with the room upgrades and throwing in spa treatments for repeat guests. This could be a viable strategy as we are not dropping rates across the board but opening up a limited supply for the price sensitive luxury traveler. This would be a room only offer and we could make revenue on food and beverage that the guest could potentially consume. 9.4 Place As demand drops from our usual US and UK markets, we should shift our focus to China and India market where 40 million trips were made out of China alone. Despite the global slowdown, this would be a good market to target as young consumers in Asia see personal travel as a key activity in their lifestyles. Research shows that top discretionary spend priorities among young consumers is personal travel 9.5 Physical Evidence The area that needs improvement that does not reflect our 5 star service is our spa. This would need significant upgrade as this area lacks the luxurious feel which is felt everywhere else in the hotel. Renovations and changes are needed in line with current spa trends. This would allow us to compete for the luxury leisure traveler with the other hotels. 9.6 Processes Although we have various processes that enable us to maintain a personal touch, we could do a little more to ensure we maintain a continuous relationship. Small ideas of sending a birthday card on a guests birthday for those who have a record with us, would go a long way to adding a personal touch and increase the chances of us being their choice when they make a purchase 9.7 People Four Seasons has a reputation of being only the best. Although all the necessary procedures are in place to ensure we hire the right people, the process of recruitment must be sped up. Many a times the 5 step interview process takes 4 to 5 weeks and potential employees decide to work somewhere else as they cannot wait that long. Talent sometimes slips through our fingers due to this slow process. 10. Marketing Budget Sales and Marketing Budget Total Labor 808300 Total Supplemental Pay 94700 Total Benefits Expense 147200 Total Employee Meals 22200 Total Labor Benefits 1500 Dues and Subscriptions 800 Miscellaneous Expense 800 Operating Supplies 4900 Postage, Freight, and Courier 20500 Printing and Stationery 70000 Promotion 11600 Telecom Expense 34900 Trade Shows 15600 Training 75100 Travel Meals and Entertainment 34900 Travel Other 3700 Media Advertising Production 14700 Agency Fees 15000 Collateral Material 60500 Corporate Advertising 387900 Direct Mail 72400 Media Food Beverage Advertising 29400 In-House Graphics 5200 Marketing Fee 536600 Outside Services 14700 Photography 17200 Media Rooms Advertising 38800 Media Trade Advertising 8000 Total 2,547,100 Figures are based on 5 years of historical data an spending patterns. Certain figures here have been amended to reflect the expenses should this marketing plan be accepted by management. Notable increase here is the Marketing Fee and Corporate Advertising. These are the areas that need additional investment as we go hunting for more business. Thru corporate advertising, our hotel is exposed to all markets that have a Four Seasons Hotel in the country. Tie in or special deals for Four Seasons Singapore could be promoted to current guests in other Four Seasons Hotels. Marketing fee here is used to fund the marketing effort in emerging markets. The marketing expense is $27.33 per available room and is 14% of the estimated net profit of $18 355 300. 11. Marketing Organization Our Director of marketing, Cristina Dolendo, is responsible for the execution of the plan. She would work closely with the director of PR for all our promotional and public relations activities 11.1 Implementation Product wise, for the rooms, the marketing department must try to promote our rooms by providing pictures as well. With the renovated rooms, we could increase the chance of purchase as they get to see how our rooms look like. The amount budgeted for photography is increased by 30% in the proposed marketing plan from 2008 to $17200 in 2009. The marketing department has to liaise with the finance department to better understand the hotels financial goals and come up with promotions. Given weak demand in the current market, the shift could be made from profiting from margins to generating revenue by volume. We will also continue to work on our customer relationship. The marketing department’s job is to get the guest in for the first time and its up to operations to ensure the guest returns in the future. Interdepartmental communication is important and training has to be continuous to ensure that departments are communicating effectively. The marketing team has to also keep a lookout for emerging markets to tap. As Orchard area is being actively promoted by the local tourism board, the marketing department should tie in with their promotions and highlight the close proximity of the hotel to shopping centers. The plan will be ongoing and will be flexible to changes especially in the external environment. It will be altered and tweaked in order to react to these changes. Figures with regards to sales and effectiveness will be monitored using past results versus the actuals. 12. Control Taking into consideration the economy, in view of a slow recovery, the net profit forecasted for 2009 is considerably lower that the past years. Although unlikely, should a competitor emerge, our differentiation strategy will still be the appropriate. With our reputation, we will build on this to ensure we increase market share Reflexive Account The first step that I undertook for the project was research. Since my project was on my organization, a fair bit of research was needed. I wanted the project to be realistic and wanted it to be something that my marketing department will find worth considering. The Business mission was something that was explicitly stated on the website. The PEST analysis started it off and as the project progressed, finding and sorting relevant information was becoming a challenge. It would be easy to state my opinion in the PEST analysis but wanting it to be as realistic as possible, I had listed down many factors and by presenting it to the bosses, a general consensus was reached with regards to the factors affecting the hotel. Market analysis was a little easier to conclude as we are reminded daily of the market situation and we have to come up with ways to adapt to any changes. The whole section of the market analysis is a very real and current piece of information and finding articles to back these up were easy. The section of strategic issues analysis, I was under the impression that my marketing department would have all the relevant data but unfortunately they did not. Had to sit down and discuss these issues. I asked one of the sales managers if they had a copy which they can refer to but unfortunately only a few people have access to the marketing plan. Only the instruction are handed down but no one gets to see the whole plan. This is something I feel must change as the whole organization must know of the plan as There could be much to learn and feedback could be useful in order to tweak the plan should things do not go according to plan. Things got harder when asked what was our marketing objective. Many answered â€Å"its simple, its to make money†. This coming from a marketing person was quite unbecoming as I was expecting something substantial. Suddenly it felt that how can a marketing person say this as there are so many aspects to look at, besides making money. Thankfully someone from corporate office was able to help. She was also able to guide me on the core strategy. Moving to Marketing Mix decisions, again I turned to our marketing department for an opinion and some of them could not understand what I was asking. They vaguely remember that they studied this is school and have long forgotten them. Everyone one was caught up with daily operations and chasing new business that they had forgotten the basics. This led me to understand why we have some of the clients we have. Since we cater for the luxury market, it suddenly seemed that we are after every market that has a potential for revenue. We were slightly altering our prices to fit to the needs of the market rather that catering for the market that could afford us. Worse still in the current business situation where, every source of revenue is precious. Suddenly the well laid out marketing plan did not seem relevant as we are not following it. Went back to my marketing colleagues to ask if they felt the same way. Their answer being â€Å" we have no choice†. Some felt that the plan for the coming year which is done at the end of the current year is just an exercise that is done to satisfy the requirements. This is such a waste when looking at the textbook, where there is so much analysis into every aspect but in reality, people are not making it work. I feel that for organizations like mine, the yearly marketing plans must be fully flexible so that it can be altered and it should be shared company wide, reasons being that we as a organization would know the direction and those who come up with the plan will be more realistic. Research Papers on Marketing Plan = Hotel IndustryAnalysis of Ebay Expanding into AsiaNever Been Kicked Out of a Place This NiceDefinition of Export QuotasThe Fifth HorsemanPETSTEL analysis of IndiaTwilight of the UAWOpen Architechture a white paperThe Project Managment Office SystemMarketing of Lifeboy Soap A Unilever ProductBionic Assembly System: A New Concept of Self